Forum Advocating African Culture and Tourism (FAACT) promotes African culture, hospitality, and tourism by bringing together governments, businesses, and communities to shape a more ethical and sustainable sector. We support decision-makers with research, policy coordination, and practical training that strengthens local capacity and service standards. Through responsible advocacy and investment facilitation, we help unlock tourism projects that protect cultural heritage, grow local enterprises, and create decent jobs. Our goal is to ensure tourism development delivers long-term value for people, places, and the environment across Africa.